3B Reveal allows instant and exclusive connectivity to interactive and hidden
content specific to Bed Bath & Beyond and buy buy Baby materials.
3B Reveal contains an augmented reality function designed exclusively for Bed
Bath & Beyond and buy buy Baby to act as a complimentary tool for multiple
marketing materials and shopping experiences for each brand.
- Bring printed pieces from Bed Bath & Beyond and buy buy Baby to life by
scanning the content using 3B Reveal wherever the 3B Reveal logo appears!
- Current features include using 3B Reveal augmented reality functions to unlock
hidden content on Bed Bath & Beyond direct mail and circulars to shop for the
perfect gift card design.
- Users can also experience the Bed Bath & Beyond or buy buy Baby augmented
reality experiences with any printed item using the instant tracking feature built
in to 3B Reveal.
- Future content for 3B Reveal will include updated interactive features and
augmented reality experiences to compliment a variety of Bed Bath & Beyond
and buy buy Baby materials.
Functionality of 3B Reveal
- Download 3B Reveal from iTunes Store onto Apple device.
- Open 3B Reveal application.
- Scan Bed Bath & Beyond or buy buy Baby marketing materials wherever the 3B
Reveal logo appears.
- If no Bed Bath & Beyond or buy buy Baby materials are available, users can
select the scan button to capture any image to start the augmented reality
experience.
- Current augmented reality experience features 3D animated gift cards and a
direct link button to a unique gift card shopping experience exclusive to the
3B Reveal app.