The TotallyConcrete Expo 2013 is a Pan-African initiative supported by over 50 participating associations and media partners from across the continent. It has been designed to address the challenges that come with industry growth and assist its participants to weather shifting market trends such as demand-driven green initiatives in the African built environment, the entry of new and foreign cement manufacturers into the market place, internationalisation, and effectively harnessing the significant new opportunities for improved profitability now arising through cross-border deals.

This leading platform offers contractors, engineers, quantity surveyors, architects, designers, property developers and property owners a one-stop-shop to identify viable project tenders and the materials that will help them to complete their projects on budget and on time.

Manufacturers, transporters, and processors of concrete will be provided with access to South Africa and Africa's most influential project owners to build relationships, evaluate new technologies, overcome industry challenges and identify new and future commercial partners.

App has the following functionality:
- Info about event
- Schedule with ability to create personal notifictions
- Exhibit map - detailed floorplan of the event
- Venue map with routing functionality
- Twitter
- Exhibitors list with detailed info
- Speakers list with detailed info
- Sponsors list with detailed info
- News-feed