SWOT analysis (alternatively SWOT Mapping) is a structured planning method used to evaluate and enumerate the Strengths, Weaknesses, Opportunities, and Threats involved in a project, program or business venture. A SWOT analysis can be carried out for a product, place, industry or person at a point in time. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are both favorable and unfavorable to achieving that objective.

Yet one of the hardest aspects of performing a SWOT analysis is finding just the right template as a SWOT isn't about just writing the information down, its about conveying the message to others to take action. This is where SWOT Map provides you with over 100 SWOT templates which can be used and reuse to your exact needs as well as provide for inspiration to create your own. Once completed you can e-mail it to your team, save it to the camera role as an image, or print it out the old fashion way. Even if your old school and want to work off a white board, no problem as simply use the built in camera feature of SWOT Map to capture, markup and share your inspiration. Todays business is all about collaboration and SWOT Map allows you to be connected and agile with its powerful Ramer–Douglas–Peucker handwriting engine to capture your thoughts on the fly.