Which One is More Important – Product or Mailing List? If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you--“The mailing list”.

Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.

If you frequent Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.

And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return for commissions, recurring or not.

Many of the most successful web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.

Friendster.com, in a nutshell, is a website that connects friends and potential friends from around the world through free membership access.

While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.

This business demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.

About Tree Frog

Tree Frog Reader was created with the end reader in mind. Tree Frog lets you easily navigate through your book with books being organized into Chapters/Verse.

Tree Frog Reader Features Include:

-Adjust Font Size
-Adjust Font Type
-Bookmark
-Write Notes
-Portrait/Landscape Mode
-Auto Rotates into Portrait/Landscape Mode
-Ability to Lock into Portrait/Landscape Mode
-Day/Night Mode
-Read it anywhere no Internet needed
-Opens to last spot read
-Easy Navigation
-Books Sorted into Chapters/Pages
-Images can easily be viewed within Reader

About PublisherApp

PublisherApp creator of the Tree Frog Reader, PublisherApp is software development team located in Southern Utah. Our technology includes our proprietary Publishing Platform and Tree Frog Reader which is dedicated to making it easier for Experts, Coaches, Professionals,Authors and Publishers to share their great content in a digital format!

For more information visit:

www.publisherapp.com