Plenty has been said about getting rich quick. But an even bigger impact on a person’s life is not how fast they get there, but how long they stay that way once they do. And as author, Michael Kendrick explains, the two ideas are inextricably linked. In fact, until you understand the driving concepts and motivations required to make riches last, it’s not likely you’ll find yourself in possession of them in the first place.

In this honest and provocative account, Kendrick describes his own journey through the peaks and valleys of fluctuating wealth and shares the lessons that can only be learned through gaining, losing, and gaining again hundreds of millions in net worth. He recalls the time he survived on a diet of mayonnaise and crackers while waiting for his next paycheck. And the surreal experience of closing a deal worth millions with a single phone call... from the deck of a yacht.

If you’ve ever dreamed of being rich, then forever is the time to do it.