What are the clinical, technical and commercial challenges facing the Pharmaceutical industry in a new Post-Blockbuster environment? What must companies do to recover their knack for creating value, driving innovation and ensuring their products, processes and technology excel in a global marketplace? PharmaBooks brings must-read business strategies to senior policy and decision makers in the pharmaceutical, biotechnology, medical device and healthcare industries. This series of visually exciting and digitally enhanced multimedia eBooks from Advanstar's award-winning Pharm-Science Group delivers insight on the investment opportunities, technologies, international regulatory issues and best practices being used to revitalize the Pharmaceutical industry.