Nielsen, a leading global information and measurement company operating in over 100 countries, is proud to be designated the Official Market Research Services Provider to London 2012. The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has found the relationship forged with Nielsen to be ground-breaking in the planning and execution of key deliverables, ensuring that these are the best planned Games in history.

The passion and enthusiasm felt by Nielsen’s employees is matched by Nielsen’s commitment to successful insight delivery. Nielsen has been pivotal in informing LOCOG across numerous strategic areas including ticket pricing, mascot design, volunteer engagement and much more.