Today, consumers take functional quality and a positive brand image as a given. Marketers must devise products and campaigns that arouse the senses, touch consumers’ hearts, and stimulate minds, and turn a one-time purchase into a daily part of the consumer's life. Drawing on findings from psychology, cognitive science, sociology, and evolutionary biology, Bernd Schmitt will discuss how “experiential marketing” can help managers create, build or revitalise a brand or company.

Mobile app of the event has following functionality:

- Info about event
- Schedule with ability to create personal notifications
- Speakers list with detailed info
- Twitter feed
- Map with routing functionality
- Universal search within the app