The Ataway Exchange Conference is a venue where leaders and executives in the travel industry network and interface with experts and thought leaders in the technology arena. With the rapid evolution of the marketing world inside the online space and the growing relevance of "soft metrics" given social media's rise, the goal of Ataway, whether in our annual conference or more frequent, smaller sessions is to foster the conversations that lead the industry to consider new ways of realizing conversions, hence the name Ataway means when you take the "at" away from conversations you get conversions.