At the annual RE/MAX R4 Convention, thousands of RE/MAX Affiliates rub shoulders with - and learn from - the best real estate agents in the industry: their RE/MAX colleagues. These real estate agents make valuable business contacts and form friendships that can last a lifetime. They gain insight from real estate industry trainers and economic experts, and pick up dozens of strategies and techniques that they can put into action to better serve their clients and earn more money. The convention is now known as RE/MAX R4, with the four R’s being Reignite, Reconnect, Recognize and Rediscover.