Nothing brings you closer to the consumer than mobile. And nothing brings you closer to understanding how to influence mobile moments like the MMA’s EMEA Forum. By breaking this conversation down to mobile’s role within the path to purchase, this year’s EMEA Forum offers attendees learning, insight and inspiration to do more in mobile.

The official MMA EMEA Forum London 2013 app will enable you to:

• View the conference agenda
- View detailed session and speaker information, including speaker bios, photos, and profiles
• Take notes on each session within the app
• Download relevant documents for each session 
- Find where you are going using the event maps
• Fill out surveys at the end of each session to let the MMA team know what you liked and didn't like
• Keep up with announcements from the MMA team during the conference

• Use the venue maps to find out where a session is located

The content of the forum will follow the customer journey from awareness through to advocacy. The industry will discuss how mobile is changing the path to purchase by extending other media channels or disrupting and replacing them.

This year’s agenda will cover:

• Awareness: mobile advertising, mobile as a response mechanism, search, SoLoMo, big data targeting and measuring conversion
• Consideration: promotion, engagement through apps or mobile web sites, coupons and incentives, permission based mobile marketing
• Purchase & re-purchase: payments, wallets, cross sell and upsell
• Service: mobile used to facilitate customer service post purchase
• Loyalty: mobile in loyalty and CRM programmes
• Consumer and market insight presentations
• Understanding the mobile shopper

The speaker faculty will include thought leaders from: mobile advertising networks, operators, mobile agencies, RTB platforms and technology enablers