In South Texas, Country music IS what mainstream Pop music is to New York, LA, Chicago... Just listen...and you will hear country music played overhead at car dealerships, doctor's offices, law firms, retail locations, fire stations and restaurants, even in elevators, country music is everywhere! Besides the music, the best thing about Real Country are the REAL people you hear! Take the popularity of country music and add in a group of REAL personalities who really enjoy what they do and you have a winning combination of music and passion. The Real Country Crew is a personality-driven air staff ñ NOT piped in and NOT pre-produced -- we're LIVE and proud of it! Everyone loves REAL Country. At home, the office or in your car, KFTX is the station more men and women agree on! Recent research indicates the highest levels of loyal listenership and prize winners in the affluent neighborhoods with higher incomes and discretionary funds. The advantage of radio is definitely the affordability of frequency and the immediacy in which your message can be broadcast.