The flagship magazine of the Consumer Electronics Association® (CEA), which produces the International CES®, It Is Innovation (i3) captures the entrepreneurial spirit of startups and inventions that help grow the CE industry. i3 focuses on the latest innovations in technology, what’s in the pipeline, plus business, retail and marketing strategies and key policy issues. i3 readers include the professionals who design, manufacture, buy, distribute and analyze products and trends for this $206 billion industry, and reaches more than 64,000 key decision-makers in the technology industry.