“Solutions for the World’s Toughest Challenges” shows how ecomagination is a competitive force for growth across GE’s businesses. With more than $85 billion in sales and services through 2010, ecomagination is a business strategy to create new value for customers, investors and society by solving energy, efficiency and water challenges—today. It is the belief and commitment that we have been presented with a false choice—great economics or great environmental performance. Through ecomagination, we are answering the important question—how will we grow the economy and GE, and manage finite resources while improving life for an expanding global population?