With the explosion of new digital reporting tools such as mobile analytics, Theater Owners today face mounting challenges to understand daily profits and losses, with relevant data concerning Top Selling vendors, and Past year Comparrison Analysis. These valuable tools can give a peace of mind and clear direction in real time adjustments which can be implemented in order to prevent a day from ending with a loss. DNA MOBILE ANALYTICS Digital Measurement Solutions enable Theaters to justify investments and prove marketing success across new and emerging channels. By creating a culture of measurement, actions become informed by digital intelligence, not by guesswork.