We get it. Buying things like cars or clothes is fun while buying the concept of financial security is not. Shopping for life insurance can be a daunting task.

Now, there’s a new way to learn about the importance of life insurance. Think about life's choices by playing AXA Equitable’s Pass it On!SM Game! To succeed, save gold, manage expenses and make smart decisions about life insurance. Do you have what it takes to move your virtual family from New York City to San Francisco? Take the challenge today and play Pass it On!




Pass it On!SM is a service mark of AXA Equitable Life Insurance Company (AXA Equitable). This interactive game is not intended as a recommendation of any particular life insurance product or product type. You should discuss your individual circumstances with a licensed insurance professional to determine which life insurance policy may be suitable and appropriate for you.

Life insurance products are issued by AXA Equitable Life Insurance Company (AXA Equitable) and co-distributed by AXA Network, LLC and its insurance agency subsidiaries and AXA Distributors, LLC. AXA Network does business in CA as AXA Network Insurance Agency of California, LLC and, in UT, as AXA Network Insurance Agency of Utah, LLC. AXA Equitable, AXA Network, and AXA Distributors are affiliated companies, located at 1290 Avenue of the Americas, New York, NY 10104.

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