As One for iPad brings you all the great case studies, archetypes, and ideas for the As One research project on to a beautiful display that lets you immerse yourself in the story like never before. Just simply tap, flick, and swipe to navigate!

Our world is as much about cooperation as it is about conflict; as much about collaboration as competition. For the past two years Deloitte has invested in a major global initiative, the As One project, to study effective collaborations. The project has discovered that there are many modes of “As One behavior” and that all are effective in certain contexts. As One, the book, offers a systematic understanding of As One behavior and bridges the gap between theory and practical advice illustrated with insightful case examples.

As One defines eight archetypes of leaders and followers: Landlord & Tenants, Community Organizer & Volunteers, Conductor & Orchestra, Producer & Creative Team, General & Soldiers, Architect & Builders, Captain & Sports Team, and Senator & Citizens. Taking more than 60 cases of successful collective behavior from a wide range of situations, the authors used advanced analytics to identify the key characteristics that define each model and show how you can apply them to your organization.