Augmented Reality (AR) is one of the latest technological advancements being used in today’s advertisement industry & app development companies around the world. The way that AR works is by changing the way we view and interact with items seen on a screen, by placing objects such as an animated character on screen that will react differently depending on what user input is seen through the camera of the device. Functions of this AR app can be integrated with the Magazines, Music and Movie Industry. By pointing the devices camera at a graphic or an object, it can trigger a pop up Video/Music or showcase a 3D model. The possibilities are endless.