The Ad Metric Converter is a useful tool for advertising and marketing
professionals. The app helps you price or buy ad inventory on a CPM (cost
per thousand impressions), CPC (cost per click) or CPA (cost per acquisition)
basis. Based on your inputs, the app does the following:
- Converts CPM to CPC or CPA
- Converts CPC to CPM or CPA
- Converts CPA to CPM or CPC
- Calculates eCPM (effective cost per thousand impressions)

This app is helpful for quickly converting ad metrics. If you are a site owner
or ad sales person and trying to monetize your ad inventory, this app helps
you price the inventory effectively across different methods of selling.
Similarly, if you are a media buyer or marketer trying to buy cost effective
ads this app can help you buy using three different models.